Mr. Kilo and Mrs. Grama

Kilo&Grama is a grocery store selling organic, national, and bulk products. Located in Sacavém, it has the responsibility of marketing high-quality products. Bruno and Cátia also envision a space with a factory look mixed with soft tones that reflect environmental responsibility and sustainability, values present in the couple's space and brand communication.

A brand with weight

The logo represents a scale and also has a version with the initials of the brand (monogram).

The brand's color palette consists of various shades of green, yellow, and pink. For the brand's graphic language, a collection of illustrations was also created, which are featured in its digital and print communications.