Chanel Defenders
They Came to Save Us
In 2020, the brand Chanel embraced the theme of “Defenders,” a famous group of superheroes. The illustrations developed by Ködö are intended for the training department of Chanel Portugal, aligning the graphics with the brand's international language. Thus, five products were chosen to represent five of these superheroes: CC Cream (Batman); Sublimage (Superman); Le Lift (Wonder Woman); Hydra Beauty (Aquaman); Blue Serum (Captain America).
Learning in a Different Way
Chanel does not have boutiques in Portugal, but it trains professionals on its products.
The training department in Portugal educates professionals in the areas of makeup and skincare, ensuring all representatives have contact with the brand's products and their benefits. In 2020, this training was illustrated with our illustrations.
